TRIUMPH ANNOUNCES INTENT TO ENTER MOTOCROSS AND ENDURO WORLDS
Triumph Motorcycles are delighted to report that development is well advanced on a full line of brand new competition motocross and enduro bikes. Joining our class-leading and globally recognized range of motorcycles, this brand new family of MX and Enduro (Dual Sport) competition motorcycles will bring all of Triumph’s technical expertise to riders and racers around the world.
This will be accompanied by a historic moment for Triumph and the MX and Enduro racing world with an all new Triumph factory racing program and a commitment to top championship racing in the motocross and enduro series. .
Going hand in hand with this commitment to race and win at the highest level in the sport, Triumph is proud to announce that world motocross legend Ricky Carmichael and five-time world enduro champion Iván Cervantes have joined the Triumph family in as active partners in both bike testing and race preparation.
An announcement of the motorcycle launch and unveiling schedule, as well as the race program and full product benefit story of the new Triumph MX and Enduro offering, will follow in the coming months.
Nick Bloor: CEO of Triumph Motorcycles Ltd:
“Today’s announcement marks the start of a new chapter for the Triumph brand,
that everyone at Triumph is incredibly happy to be a part of. We are 100% committed
to have a lasting impact in this highly competitive and demanding world, with a unique ambition to deliver a winning range of motorcycles for a whole new
generation of Triumph riders’
“I am delighted to announce that I am joining the Triumph family and even more delighted to be part of their new company in the off-road product category.
It is an incredible opportunity for me to join this historic brand, and I am honored and honored to be a part of the development and release of their off-road motorcycles. Building something from scratch is something that really intrigues me at this point in my career. What impresses me is Triumph’s dedication and passion to develop a premium product. Everyone that I have been involved in this project, engineers, design groups, R&D department etc. have shown extreme passion for what they are doing and this is a recipe for success and something that I love to be a part of.
We all share the same passion, and that is to be the best.
If you know the Triumph brand, you already know that the craftsmanship is top notch, and off-road models will follow their past!
Not only are these times exciting for me, but it’s an exciting time for the off-road industry to add another brand to the mix and the opportunities available to all off-road consumers. I can’t wait to see the reactions when these models hit the dealership showrooms.
“I’ve loved Triumph motorcycles since I was little, seeing them in movies and on TV. So working with Triumph from the start of this project is an amazing opportunity for me, not only because it works with one of the biggest motorcycle brands in the world, but also to be part of building something from zero. It’s a dream come true for any runner!
Like me, everyone I work with at Triumph is focused on making the bikes the best they can be. I can’t wait to see the bikes compete globally, but I also look forward to the moment when I can find myself at a Triumph dealership and know that I was a part of this very special project.
Ricky Carmichael – The Goat
For many, this Motorcycle Hall of Fame inductee will not need to be introduced. Ricky Carmichael is the greatest motocross racer of all time, aka “The GOAT”. As an amateur RC, he won 67 national championships, before turning professional at 17. In his professional career, he won a record 15 motocross championships, with two perfect seasons, and five other supercross championships. In motocross and supercross, RC has won an unmatched number of 150 races. Always popular in the paddock and with fans, RC has been voted AMA Rider of the Year five times during his career.
Since retiring from pro level motocross racing as an athlete, RC has always remained heavily involved in the sport he loves, owning a championship winning team, designing tracks for the Daytona Supercross, leading Ricky Carmichael University, commenting on the Monster Energy AMA Supercross, and working with Triumph on the sport’s most exciting development in decades.
Iván Cervantes – El Torito
Five-time world champion Iván Cervantes’ career began in motocross, where the Spaniard won five national titles, before moving on to enduro in 2002. At 23, Iván made history by becoming the first champion Spanish of the EnduroGP E1 category. He went on to win three more EnduroGP World Championship titles and one FIM Indoor Enduro World Championship title. In 2008, Iván became the first and only overall winner of Spain, during the 83rd edition of the International Six Day Enduro. After his Enduro career, Iván turned to the Dakar for his next challenge, where he raced three times and finished what is arguably the toughest motorcycle race in the world, twice.
After his retirement from professional level racing, Iván began his work with Real Federación Motociclista Española, as Sporting Director of Enduro in Spain. In this role, Iván is the manager of the Spanish junior enduro team and the track inspector for the Spanish National Enduro Championship. Iván’s emphasis on giving back to the sport that has given him so much sees Iván joining Triumph for the unique opportunity to work on a new off-road project.